As part of our final year course we were asked to design a broadsheet to promote the design course at IADT. The design decisions made within this project are reflected upon my attitude towards design and what i believe is important in good design. I have tried to combine words and imagery in such a way that the results are stimulating and eye-catching, but most importantly communicate a relevant message about the course and design itself. I have used a strong grid system throughout the project for both consistency and creativity. It informs both the type and image layouts as well as playing a vital part in the creation of the poster when it takes on a more abstract form.